KPI Modelling - A Quick Guide

If you're a business leader, you need to be a thought leader. Ploughing money into social media or other marketing disciplines won't pay off unless you know precisely what you want to achieve.

Think about it the whole customer acquisition journey as a story. KPIs tell you what happens after each chapter, whereas ROI tells you what happened after the conclusion of the entire story. KPIs are a forward-looking predictor of end performance, whereas ROI is used as a backward-looking informer of future budget allocation decisions.

Here's how to go about finding your own KPI model:

1. Determine the Key Strategic Objectives.

2. Describe the Intended Results.

3. Understand Alternative Performance Measures.

4. Select the Right Measure(s) For Each Objective.

5. Define Composite Indices as Needed.

6. Set Targets and Thresholds.

7. Define and Document Selected Performance Measures.

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