Can You Afford To Tarnish Your Brand?

If you think your competitors are doing better than you are, then they probably have a stronger brand and better content marketing than you do. Assuming of course, that your value proposition is already well defined and strong enough to compete.

Your business brand is the car you drive, the shoes you wear, your haircut your clothes and what you say out loud. This is the 'you' brand. But what if your facial expressions, your body language, your voice tone and your rhetoric don't align with the 'you' brand? Exactly. No one will trust you and few will really listen when you speak.

Time to get your house in order?

Worst case, the damage to your brand from out of date marketing and sales activities that have lost touch with your customers changing expectations could leave you far behind your competitors and your brand in tatters.

Every strategic marketing campaign balances on the strength of the brand. If your brand is weak, don't waste money on advertising products and services unless your primary mission is to strengthen the brand and build trust in it.

How do we know all this? Because we have been tracking and analysing customer behaviours for a very long time. Just considering that google are processing over 3.5 billion search queries every day, that's a mighty heavy load of data even before we get into the depths of analysing who clicked on what and all the other brand touchpoints that show us very clear patterns of use behaviour that leads into very reliable conclusions about what content works and how brands benefit from good content. Ok, now where was I? Oh yes, branding, get that sorted. Very important.

Once your brand is in good shape, your marketing and advertising will be a lot less hard-sell and you'll see an uplift in your click-through and conversion rates.

You can rebuild a damaged brand with data driven content marketing that has the goal of nurturing trust with your audience. If you aren't yet harnessing this power. Please do get in touch, and let's get started!