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Nothing
like a box of chocolates.
Not any more.
No need to run, you are in very safe hands.
In a new era of marketing where analytical data science helps us predict customer behaviours with far more accuracy than ever before, cutting edge marketing has the power to tell us exactly what we're going to get. More or less.
From consultation to training I can help you with the full stack of marketing disciplines from Brand building to ROI data reporting. So why not get in touch and find out what I can do for your business?
Training and Consultation
I've broken down all the services I provide into training sized chunks. I spend most of my time empowering small teams to make the most of existing human resources. Content marketing is the backbone of any effective strategy, so this is often the best place to start.
If you aren't sure where to begin or how to get the job done on a small budget, why not Book a 1:1 with me.
1
Marketing Strategy
Get an easy-to-follow strategy that's tailored to your business goals. From brand strengthening to KPI mapping, right through to ROI reporting for campaign budgeting and internal resource planning.
2
Branding
How can your business evolve without a strong brand? Every sale you make is built on a brand that communicates quality and inspires trust. Your brand adds credibility, authenticity, personality and encapsulates your unique or 'unusual' selling proposition. In other words, if your brand isn't supporting the growth of your business, it might be time to rethink it.
3
Target Audience Acquisition & Segmentation
Every marketing campaign needs a target audience. In B2B that audience will need to be segmented even further to maximise the effectiveness of your advertising campaign. Read More about Segmentation.
4
Email Marketing
Sending out unsolicited emails isn't a good idea generally. But with expert content and a little nurturing, it won't belong before you have a completely new perspective. Read More about Email Marketing.
5
Website Design & SEO
Choosing the right website CMS is impossible without understanding the pros and cons of every available option. My job here is to narrow the search and make the decision simple. Get this right and you'll save a lot of time, money. Best of all, the headache you would have had for weeks will never happen. Read more about website design.
6
Partnerships & Affiliate Marketing
Business 2 Business partnerships are incredibly powerful as a sales tool. From co-branding to joint targeted advertising to content sharing, i'ts just like making new friends who tell all their friends how great you are. If you don't have a Partnership plan yet, you might want to get in touch.
7
Social Media Optimisation
Posting content on social media can be frustrating when the vanity metrics are always lower than you'd like. But if you are posting social content without a content plan, it's unlikely to have a significant impact on revenue. Get the social content strategy right, and see your business grow.
8
Targeted Content Production
Content for blogs , emails, Ad Creatives, polls, surveys, website landing pages, web-stories, newsletters, success stories, case studies.. I could go on! And with all the social channels available, the job of producing consistently effective content is not simple. I can help you come to terms with AI and prompting so it doesn't have to be painful for you to set up. If you need help optimising or creating your content, please do get in touch.
9
Campaign Execution
After every strategy comes a marketing plan and implementation. This inevitably involves human resource, task planning and effective internal communications. From content production to data analytics, all strategic components will need to work together with ongoing momentum.
10
MarTech Tool Stacking
Even professional marketeers struggle to decide what software options will be truly useful and fit for purpose. You don't want to pay for more than you need, neither do you want to saddle your workforce with disparate overly complex software that confounds and confuses. Getting your Marketing Tech Tools in place early on will pay dividends.
11
KPIs Analytics & ROI Reporting
Working out your Key performance Indicators isn't that easy when you need to understand what is and isn't realistically measurable, in a way that helps the stakeholders make good decisions. I'll help you realize what is possible, and understand what MarTech tools are available for each measurement.
Whatever you need help with, let talk about your business and aspirations, I'm sure I can help point you in the right direction.