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The more we learn about the real people in our target audience, the easier it is to tailor our content for their needs and expectations. Empathy forces us to create content that is focused on solving our customers problems. 

With persona data we can finally resist the temptation to tell the world how great we are and how much better our products are than our competition. Now we can talk to them in a language that will connect with who they are and what they need. No more arbitrary hard sell, no more alienating potential customers.  

It's no secret that brands do better when they focus on the customer needs instead of pushing a sales pitch. A customer experience (CX) that has been tailored to resonate with defined and understood buyer personas always leads to better ROI.

Passing unqualified leads off to the sales team results in a very difficult and painful sales journey. With a process that scores leads based on their activity and preferences produces qualified leads that can be efficiently nurtured from a marketing lead into a real sales opportunity. 

What better to persuade someone that your product or service is something they need. Your customer success stories are a great place to put CTAs too. 

Of the brands that exceeded their revenue goals, 71% have defined buyer personas. In increasingley complex and competetive markets, personas have the power to ramp up your profits and nurture brand trust like never before.