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Website Design
Why Aesthetically Guided Design can do more harm than good.
What Is Good Design?
Good design stimulates a positive human response. In business, you need to make sure that the response, and subsequent reactions lead to a measurable return on investment.
We all have strong opinions about what looks good. The colour, the shape, the contrast levels and so on. But designing a website that is your tool for lead generation has to be guided primarily by what works, not what looks visually appealing to a CEO. We now have decades of metrics that tell us beyond doubt, what kind of designs leads to the most interactions, engagement and conversions. So DIY website builders beware, turn your website into a work of art that only stimulates your own visual cortex and it could end up as that expensive silky brochure that no one ever reads.
6 Vital Signs of a Well Designed Lead Gen Site
Websites Get Sick Too.
How Healthy Is Yours?
